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The popular game engine, Unity, has decided to give up their "runtime fees" that they introduced pretty much a year ago. 🚀 This scheme of theirs has been effectively ruining their reputation, making developers go crazy and also made their CEO resign. 🫠 So what was this model with the runtime fees? It meant charging the developers a fee every time the game was installed after the game had made over a minimum revenue limit and was past a certain install count. It made many game developers to reconsider their use of Unity as a game engine. 💸 They apologized after the initial news and made some softening blows to the pricing model which made it not that harsh. Still the damage was done; the CEO had to go and they also laid off 1800 people, which apparently was not related to this business strategy change.. 🤔 They've admitted it was a bad idea, but only after "deep consultation with their community, customers and partners" according to their new CEO Matt Bromberg (https://unity.com/blog/unity-is-canceling-the-runtime-fee). They are switching back to traditional pricing model that changes only on an annual basis. So it sounds like it's going to a better direction again, but I'm curious to see how they will manage to re-gain trust and more users in the future.❓ #unity #runtimefees #developers #gamedev #news